CEQ have developed the most effective sales and influencing training over the last 20 years, and have delivered this training now to hundreds of managers across many organisations. These programmes are based on a unique 4 stage sales / customer relationship development process with, as you might expect from CEQ, coaching skills at it’s heart. 

The 4 Stages are as follows:

Stage 1 Be a Passionate Advocate (For your industry, your company, your product, yourself) 

Stage 2 Be their Peer (Their equal as a professional and critically as a human being)

Stage 3 Be their Coach (The agent that can move them from ‘latent’ to ‘active’)

Stage 4 Be their Expert (Trusted to tell them what is best for them)

Concurrently with the training on the Stages, participants are encouraged to engage with the existing sales frameworks and processes of their companies, including:

• How and when to introduce market research or industry thought leadership

• CRM systems

• Pipeline management processes

• Sales control processes

• Customer Value Proposition

• Forecasting

• Competitor analysis

When delivered in-company, CEQ will engage in advance to tailor the training to the competitive context, culture and brand values and product life cycle dynamics of the client company. 

In addition CEQ will set up control groups to be able to compare direct results in sales growth – CEQ will always work to proactively demonstrate the direct link between their training and marked increases in critical KPIs.